Classic Monster reading campaign

2025

This passion project encouraged reading and appealed to the digital generation in ways that speak their language. With the increased internet use, it's becoming harder and harder to get people interested in reading a physical book.

This creative reading campaign used three monster-themed illustrations across several digital display ads to promote reading during the Halloween season

A digital illustration featuring three monsters with human characteristics reading books through torn holes in a green background. The monsters have different appearances, with one looking like a vampire, another resembling a werewolf, and the third one with a slightly monstrous face. The torn holes reveal images of a dark forest, a spooky house amid trees, and a moonlit night sky.
Multiple digital magazine or website banner ads with a green background, featuring black-and-white monsters and humans, each with purple text that reads "Terrifying Tales to keep you up at night" and a blue "Get the list" button.